// RESOURCES

A resource library for narrative change

Below is a curated collection of guides, worksheets, webinars and trainings offered as a resource for the field of narrative change practitioners. While Narrative Initiative created some of these resources, others are generated by our partners. If you’re new to the idea of narrative change, check out our where to start section below. This collection is evolving and we will add to it as we are able.

We also regularly share resources via our e-newsletter. View the archive here.

 

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Featured Resources

Worksheet

Audience Identification Worksheet

Use this worksheet to help you identify and reach the right audience for narrative change projects like op-eds, social media campaigns and more.

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Guide

Four Baskets Field Guide For Narrative Change Practice

How do we conduct effective narrative change efforts? The Four Baskets Framework lays out four essential elements of successful narrative strategies.

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Training

Daylong Training: Using Narrative to Build Our Power

This Daylong Training curriculum focuses on building narrative power, weaving narrative strategies into campaign and coalitional work, and integrating organizing and strategic communications.

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Where to Start

Report

Toward New Gravity

As a new organization devoted to connecting and supporting the emergent field of narrative change, we interviewed more than 100 thought leaders in the field. This report captures some of what we learned.

Worksheet

Developing Your Organizational Voice Worksheet

The Developing Your Organizational Voice worksheet helps organizations record the voice and values of members, supporters and the communities in which they are rooted.

Worksheet

Who-What-How: Narrative Strategy for Issue Campaigns

Use this worksheet to help ensure that issue campaigns have a strategic, nimble, long-term vision (and a plan to accompany the vision). This helps integrate communications and organizing to support long-term narrative strategies.

Resource Library

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Guide

Principles for Reframing the National Security Narrative

The idea behind narrative principles is to equip as many narrators as possible to frame their messages in a way that, over time, will shift the public’s assumptions and understanding about a field of discourse—in this case, the discourse around national security. To equip the largest possible group of narrators, we try to minimize specific content in favor of principles articulated in broad terms of values and vision. This allows narrators to apply the principles over a broad range of fields and contexts, and thereby reinforce and amplify the narrative change work of partners narrating in other arenas.
Report

Funding Narrative Change: An Assessment and Framework

Worksheet

Word Force Messaging Worksheet

This worksheet is a tool to help you identify messages for your op-ed that support your long term narrative goals. It is meant to be a guide; feel free to adapt. We have provided an example to illustrate how to use this guide.
Worksheet

Audience Identification Worksheet

Use this worksheet to help you identify and reach the right audience for narrative change projects like op-eds, social media campaigns and more.
Report

Transforming Narrative Waters: Growing the practice of deep narrative change in the UK

Transforming Narrative Waters provides background on narrative change practices as well as the opportunities and challenges for narrative work in the UK.
Worksheet

Narratives of the Future Worksheet

This worksheet surfaces preferred futures and the narratives that can support them. While this worksheet can be used individually or at an organization, we contend that futures exercises are most effective when used by groups or coalitions in existing relationship, or by those who wish to embark on a shared project together.
Guide

Talking About Three Different Kinds of Racism

How should advocates for justice and equity talk about race? In this memo, Our Story's Richard Kirsch provides message guidance for engaging three different kinds of racism.
Case Study

Narrative Technology Case Studies

New technologies offer powerful tools for those who wish to maintain or shift narratives, for better or worse. These case studies spotlight how six organizations are building or using technology to foster equity and justice.
Webinar

Webinar: Research Methodologies for Narrative Change Practice

What research methodologies are currently being used by narrative change practitioners? How could we work together to strengthen our approach to research and empirically grounded practice? Watch this webinar for key insights based on our narrative change research field survey.
Report

Field Guide: Narrative Research Methodologies

The narrative change field is informed by an array of multidisciplinary approaches to craft narratives, test messages, landscape the narrative environment, and measure narrative change efforts. Our field guide presents a map to a number of traditional and emergent research practices in this space.

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Unless otherwise specified, all resources created by Narrative Initiative are licensed under Creative Commons Attribution 4.0 International. For resources not created by Narrative Initiative, please refer to the author's use preferences.

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Unless otherwise specified, all resources created by Narrative Initiative are licensed under Creative Commons Attribution 4.0 International. For resources not created by Narrative Initiative, please refer to the author's use preferences.