// Topic: Messaging
Word Force Messaging Worksheet
This worksheet is a tool to help you identify messages for your op-ed that support your long term narrative goals. It is meant to be a guide; feel free to adapt. We have provided an example to illustrate how to use this guide.
Talking About Three Different Kinds of Racism
How should advocates for justice and equity talk about race? In this memo, Our Story’s Richard Kirsch provides message guidance for engaging three different kinds of racism.
Access to Medicines: A podcast from Brave New Words
Access to Medicines examines how audacious organizing and morally-centered messaging helped fight the HIV/AIDs epidemic and can help fight pharma now.
Taller de un día: usar narrativas para construir nuestro poder
El currículo de este taller se enfoca en formar poder narrativo, combinando estrategias de narrativa con trabajo de coalición y de campaña, e integrando trabajo organizativo y comunicaciones estratégicas.
Daylong Training: Using Narrative to Build Our Power
This Daylong Training curriculum focuses on building narrative power, weaving narrative strategies into campaign and coalitional work, and integrating organizing and strategic communications.
Who-What-How: Narrative Strategy for Issue Campaigns
Use this worksheet to help ensure that issue campaigns have a strategic, nimble, long-term vision (and a plan to accompany the vision). This helps integrate communications and organizing to support long-term narrative strategies.
Quién-Qué-Cómo: hoja de trabajo para desarrollar estrategias de narrativa para campañas temáticas
Esta hoja de trabajo es útil para asegurarse que las campanas temáticas tengan una visión estratégica, adaptable, a largo plazo (y un plan para acompañar su visión).
People Seeking Asylum: A podcast from Brave New Words
People seeking asylum unpacks how human rights advocates applied research findings to swing public opinion and win campaigns against offshore detention.
Police Reform: A podcast from Brave New Words
Learn how the De-Escalate Washington coalition spoke openly about race, centered those affected by police violence, and inoculated against scare tactics.
Together for Yes: A podcast from Brave New Words
Explore how the Together For Yes coalition broached an untouchable topic by listening closely to their audiences and rewriting how we talk about abortion.