// Topic: Strategic Communications

Rapid Response: Tools and Techniques for Seizing the Moment and Driving Your Narrative

This training offers a strategic communications framework for advancing narrative strategy when rapid response is required.

Developing Your Organizational Voice Worksheet

The Developing Your Organizational Voice worksheet helps organizations record the voice and values of members, supporters and the communities in which they are rooted.

Who-What-How Narrative Strategy for Issue Campaigns

Use this worksheet to help ensure that issue campaigns have a strategic, nimble, long-term vision (and a plan to accompany the vision). This helps integrate communications and organizing to support long-term narrative strategies.

Best Practices for Writing Press Releases and Advisories

Strong press advisories and releases can help you move your narrative in the media. This how-to guide provides best practices by walking you through a real-life example that generated positive press coverage and advanced a values-based narrative through earned media.

Rapid Response Worksheet

This worksheet provides a strategic communications framework for advancing narrative strategy in the face of a crisis or other breaking news development.

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