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Narrative Initiative

Explanation and the “How” of a Narrative

We recently spoke with Julie Sweetland, Senior Advisor at FrameWorks Institute, about Unleashing the Power of How: An Explanation Declaration. Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering…

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Flooding the channels: Information abundance and narrative change

Is there a conflict between how (and how fast) modern communications platforms are used and the long-term work of shifting deep narratives about the economy, race and social justice? The internet, global media platforms, and big data offer countless new tools to authoritarian populist leaders. Disinformation and misinformation spreads rapidly. Attention is diverted by a…

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Narrative research: Access, methods and pathways to a stronger field

Successful narrative change projects require practitioners to know what strategies work. When to use them. Who their audience is. That takes research and data analysis, message testing and training. It means sharing what we learn with partners both old and new. It also means breaking down silos and pushing the capacity to test, analyze and…

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The state of narrative change research methodology

A recent investigation by partners at Spitfire Strategies explores traditional and emergent research methods used to determine openings and trends in narrative change. We are excited to share recent findings of interviews and exploration into narrative research methodologies.

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Start Making Sense: Narrative Tech convening at Civic Hall, September 2019

Decoding Narrative Technology

Narrative tech: What is it? What do we have? What do we need? And why does it matter? Takeaways from the Start Making Sense convening in September, 2019.

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1 2 3 blocks at Fabrik23 in Berlin

Narrative infrastructure to build a bigger we

Campaigners, funders, strategists and storytellers are all thinking about the systems and tools needed to measure, teach and test narrative change strategies. At Meeting the Populist Moment, a convening co-hosted by Narrative Initiative and Open Society Foundations in Berlin this past June, participants spoke of narrative infrastructure in a time of rising populism. We spoke…

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A Pre-Forum Primer: “Building a Bigger We: Narrative Change in the Digital Age”

“Building a Bigger We: Narrative Change in the Digital Age” (Sep 6, 2019) is a conversation about organizing, technology, and how conversations are shaped today.

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Wir Machen - We Do - taken at Fabrik23 in Berlin

Three lessons for creating powerful collaborative gatherings

Collaborative gatherings can be powerful solutions in a time that demands a bigger, more powerful we. Here are three lessons for your next big event.

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Beyond Neoliberalism: Narrative approach to the Next Economy

Neoliberalism is dying. What narratives can replace it?

Dominant for 40+ years, neoliberalism is dying. “Beyond Neoliberalism: A Narrative Approach” explores the narrative strategies that advance a more equal and just political economy.

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What We Learned in Minnesota

Read the Full Report: Building Narrative Infrastructure in Minnesota, August 2019

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