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Photo of graffiti asking What Now?

Narrative and COVID-19: Resources and Reading Lists

The Coronavirus pandemic is shaping (and being shaped by) narratives. These articles, essays, ideas and research offer guidance and insights into narrative change strategy in the context of COVID-19.

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Solidarity with Essential Workers by Melanie Cervantes.

Making meaning in a global pandemic

This is a moment when deep narratives are breaking down and being rebuilt. Here are four ideas for approaching narrative strategy now so that together we may weave together an equitable, healthy and just fabric – one strong enough to hold all of us.

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Transition at Narrative Initiative

It’s a time of transition at Narrative Initiative. Here’s an update from Jee Kim and the Narrative Initiative advisory board.

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Images of diverse people (age, race, family type) with the slogan: We Are Minnesota

Building a Narrative Justice League: Learning from a nimble and powerful narrative coalition

Minnesota’s Narrative Justice League is changing policy outcomes on the ground. Learn how to build and sustain a powerful narrative change coalition.

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How platforms and visuals shape narrative: A conversation with Cayden Mak

Cayden Mak of 18 Million Rising talks with us about visual narrative and how tech and platforms shape how audiences interact and use narrative.

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Narrative change in 2019

Deep narratives are built upon deep connections between people. Narrative is a thing (and narrative change is a practice). Deep narrative change needs deep values. Narrative Initiative exists to catalyze durable narrative change so we may make equity and justice common sense. We do that by connecting people and organizations, amplifying promising methods and novel…

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Photo by Markus Spiske on Unsplash

Narrative Tech: Categories, needs and what’s next

How can we assess, categorize and prioritize the technologies that create, distribute and test narrative change? Together with dozens of artists, campaigners, communicators and technologists we’re identifying and evaluating the tech tools we have and need for narrative change.

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Narrative Initiative

Explanation and the “How” of a Narrative

We recently spoke with Julie Sweetland, Senior Advisor at FrameWorks Institute, about Unleashing the Power of How: An Explanation Declaration. Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering…

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Flooding the channels: Information abundance and narrative change

Is there a conflict between how (and how fast) modern communications platforms are used and the long-term work of shifting deep narratives about the economy, race and social justice? The internet, global media platforms, and big data offer countless new tools to authoritarian populist leaders. Disinformation and misinformation spreads rapidly. Attention is diverted by a…

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Narrative research: Access, methods and pathways to a stronger field

Successful narrative change projects require practitioners to know what strategies work. When to use them. Who their audience is. That takes research and data analysis, message testing and training. It means sharing what we learn with partners both old and new. It also means breaking down silos and pushing the capacity to test, analyze and…

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