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Four Baskets identifies and explains the capacities needed for narrative change projects: Create, translate, deploy and observe together.

Four Baskets: Necessary capacities for narrative change

The Four Baskets hold capacities and processes needed to create, implement and continually strengthen narrative change projects. As they are filled, the Four Baskets (Create, Translate, Deploy and Observe Together) provide campaigners, communicators and leaders with a framework for doing narrative change.

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Waves: A model for deep narrative change

Waves is both a simple illustration and a model that unpacks the complex relationship between values, narratives and stories.

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Constructing Gravity hero image

Constructing Gravity: Frameworks and tools for narrative change

Constructing Gravity is a series of Narrative Initiative articles sharing resources, tools and opportunities for reflecting on how to create, deploy, measure and improve narrative change.

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Artwork on a building in Shiprock, New Mexico.

Reclaiming Native Truth: Narrative research and making Native Americans visible

Leah Salgado of IllumiNative on how narrative research maps a path to visibility and power while also supporting responses to COVID-19.

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Photo of graffiti asking What Now?

Narrative and COVID-19: Resources and reading lists

The Coronavirus pandemic is shaping (and being shaped by) narratives. These articles, essays, ideas and research offer guidance and insights into narrative change strategy in the context of COVID-19.

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Solidarity with Essential Workers by Melanie Cervantes.

Making meaning in a global pandemic

This is a moment when deep narratives are breaking down and being rebuilt. Here are four ideas for approaching narrative strategy now so that together we may weave together an equitable, healthy and just fabric – one strong enough to hold all of us.

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Transition at Narrative Initiative

It’s a time of transition at Narrative Initiative. Here’s an update from Jee Kim and the Narrative Initiative advisory board.

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Images of diverse people (age, race, family type) with the slogan: We Are Minnesota

Building a Narrative Justice League: Learning from a nimble and powerful narrative coalition

Minnesota’s Narrative Justice League is changing policy outcomes on the ground. Learn how to build and sustain a powerful narrative change coalition.

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How platforms and visuals shape narrative: A conversation with Cayden Mak

Cayden Mak of 18 Million Rising talks with us about visual narrative and how tech and platforms shape how audiences interact and use narrative.

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Narrative change in 2019

Deep narratives are built upon deep connections between people. Narrative is a thing (and narrative change is a practice). Deep narrative change needs deep values. Narrative Initiative exists to catalyze durable narrative change so we may make equity and justice common sense. We do that by connecting people and organizations, amplifying promising methods and novel…

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