The Four Baskets hold capacities and processes needed to create, implement and continually strengthen narrative change projects. As they are filled, the Four Baskets (Create, Translate, Deploy and Observe Together) provide campaigners, communicators and leaders with a framework for doing narrative change.
Waves is both a simple illustration and a model that unpacks the complex relationship between values, narratives and stories.
Constructing Gravity is a series of Narrative Initiative articles sharing resources, tools and opportunities for reflecting on how to create, deploy, measure and improve narrative change.
Leah Salgado of IllumiNative on how narrative research maps a path to visibility and power while also supporting responses to COVID-19.
The Coronavirus pandemic is shaping (and being shaped by) narratives. These articles, essays, ideas and research offer guidance and insights into narrative change strategy in the context of COVID-19.
This is a moment when deep narratives are breaking down and being rebuilt. Here are four ideas for approaching narrative strategy now so that together we may weave together an equitable, healthy and just fabric – one strong enough to hold all of us.
It’s a time of transition at Narrative Initiative. Here’s an update from Jee Kim and the Narrative Initiative advisory board.
Minnesota’s Narrative Justice League is changing policy outcomes on the ground. Learn how to build and sustain a powerful narrative change coalition.
Cayden Mak of 18 Million Rising talks with us about visual narrative and how tech and platforms shape how audiences interact and use narrative.
Deep narratives are built upon deep connections between people. Narrative is a thing (and narrative change is a practice). Deep narrative change needs deep values. Narrative Initiative exists to catalyze durable narrative change so we may make equity and justice common sense. We do that by connecting people and organizations, amplifying promising methods and novel…