Creating narrative power for long term equity and justice.
Narrative Initiative weaves the power of narrative with other social justice strategies to achieve long term equity.
We maximize opportunities to nourish and grow narrative power, equip narrative changemakers, and bond communities to pursue long-term progress for social justice.
What we do:
Build network infrastructure
We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.
Improve narrative change practice
We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.
Catalyze alignment in the field
We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.
The work of systems change involves seeing systemically—looking at the elements, interconnections, and wider purposes of systems—and acting systemically.
The latest // Blog
Messaging vs. Narrative
A guide to the differences between messaging and narrative and how to incorporate both into...
Navigating 2022: Ideas, reports, and resources for narrative changemakers
If you’re navigating narrative change in 2022 we’ve gathered a set of recent reports and...
Learn with us // Resources
We agree, the term “narrative” is tossed around a lot.