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Making equity and social justice common sense.

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Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.

We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.

What we do:

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Build network infrastructure

We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.

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Improve narrative change practice

We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.

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Catalyze alignment in the field

We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.

Narrative Power is the ability to change the norms and rules our society lives by. 

Rashad Robinson, Color of Change
Newspaper headline about US Capitol attacks. Jan 7, 2021. Photo by little plant on Unsplash.

Narrative change happens fast

Narrative change happens fast in times of crisis and national trauma. We look at how the “terrorist” stories of this past week (and the weeks and months after 9/11) shift American life and how Arnold Schwarzenegger’s video message puts a new “story of us” into the narrative.

Rinku Sen named Executive Director of Narrative Initiative

Rinku Sen succeeds founding Executive Director Jee Kim to help the social sector harness the...

Polyvocal narrative strategy: Turning many voices into durable change

Polyvocality is the power of many voices to shift and sustain narrative change. Polyvocality can...

Toward New Gravity

As a new organization devoted to connecting and supporting the emergent field of narrative change, we interviewed more than 100 thought leaders in the field. This report captures some of what we learned.

Building Narrative Infrastructure in Minnesota

A report on Narrative Initiative’s state strategy to support emergent narrative change infrastructure in Minnesota that includes what we learned as well as recommendations for practitioners and funders.

Rapid Response Worksheet

This worksheet provides a strategic communications framework for advancing narrative strategy in the face of a crisis or other breaking news development.

We agree, the term “narrative” is tossed around a lot.

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