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Making equity and social justice common sense.

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Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.

We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.

How we do our work:

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Build network infrastructure

We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.

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Improve narrative change practice

We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.

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Catalyze alignment in the field

We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.

Narrative Power is the ability to change the norms and rules our society lives by. 

Rashad Robinson, Color of Change
Images of diverse people (age, race, family type) with the slogan: We Are Minnesota

Building a Narrative Justice League: Learning from a nimble and powerful narrative coalition

Minnesota’s Narrative Justice League is changing policy outcomes on the ground. Learn how to build and sustain a powerful narrative change coalition.

How platforms and visuals shape narrative: A conversation with Cayden Mak

Cayden Mak of 18 Million Rising talks with us about visual narrative and how tech...

Narrative change in 2019

Deep narratives are built upon deep connections between people. Narrative is a thing (and narrative...

Toward New Gravity

As a new organization devoted to connecting and supporting the emergent field of narrative change, we interviewed more than 100 thought leaders in the field. This report captures some of what we learned.

Building Narrative Infrastructure in Minnesota

A report on Narrative Initiative’s state strategy to support emergent narrative change infrastructure in Minnesota that includes what we learned as well as recommendations for practitioners and funders.

Rapid Response Worksheet

This worksheet provides a strategic communications framework for advancing narrative strategy in the face of a crisis or other breaking news development.

We agree, the term “narrative” is tossed around a lot.

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