Making equity and social justice common sense.
Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.
We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.
How we do our work:
Build network infrastructure
We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.
Improve narrative change practice
We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.
Catalyze alignment in the field
We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.
Narrative Power is the ability to change the norms and rules our society lives by.
The latest // Blog
Building a Narrative Justice League: Learning from a nimble and powerful narrative coalition
Minnesota’s Narrative Justice League is changing policy outcomes on the ground. Learn how to build and sustain a powerful narrative change coalition.
How platforms and visuals shape narrative: A conversation with Cayden Mak
Cayden Mak of 18 Million Rising talks with us about visual narrative and how tech...
Learn with us // Resources
We agree, the term “narrative” is tossed around a lot.
Narrative change in 2019
Deep narratives are built upon deep connections between people. Narrative is a thing (and narrative...