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Making equity and social justice common sense.

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Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.

We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.

How we do our work:

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Build network infrastructure

We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.

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Improve narrative change practice

We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.

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Catalyze alignment in the field

We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.

The work of systems change involves seeing systemically—looking at the elements, interconnections, and wider purposes of systems—and acting systemically.

Ella Saltmarshe, The Comms Lab
Beyond Neoliberalism: Narrative approach to the Next Economy

Neoliberalism is dying. What narratives can replace it?

Dominant for 40+ years, neoliberalism is dying. “Beyond Neoliberalism: A Narrative Approach” explores the narrative strategies that advance a more equal and just political economy.

What We Learned in Minnesota

Read the Full Report: Building Narrative Infrastructure in Minnesota, August 2019

A Big Narrative Change Reading List

A dozen recent essays, insights and reports focused on the intersection of narrative, movement power...

Toward New Gravity

As a new organization devoted to connecting and supporting the emergent field of narrative change, we interviewed more than 100 thought leaders in the field. This report captures some of what we learned.

Building Narrative Infrastructure in Minnesota

A report on Narrative Initiative’s state strategy to support emergent narrative change infrastructure from 2017-2019 in Minnesota. The report includes details on our theory of change, interventions, impact, and learning as well as recommendations for practitioners and funders.

Rapid Response Worksheet

This worksheet provides a strategic communications framework for advancing narrative strategy in the face of a crisis or other breaking news development.

We agree, the term “narrative” is tossed around a lot.

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