Making equity and social justice common sense.
Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.
We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.
How we do our work:
Build network infrastructure
We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.
Improve narrative change practice
We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.
Catalyze alignment in the field
We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.
The work of systems change involves seeing systemically—looking at the elements, interconnections, and wider purposes of systems—and acting systemically.
The latest // Blog
Explanation and the “How” of a Narrative
We recently spoke with Julie Sweetland, Senior Advisor at FrameWorks Institute, about Unleashing the Power of How: An Explanation Declaration. Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering…
Narrative research: Access, methods and pathways to a stronger field
Successful narrative change projects require practitioners to know what strategies work. When to use them....
Learn with us // Resources
We agree, the term “narrative” is tossed around a lot.
Flooding the channels: Information abundance and narrative change
Is there a conflict between how (and how fast) modern communications platforms are used and...