Making equity and social justice common sense.
Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.
We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.
How we do our work:
Build network infrastructure
We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.
Improve narrative change practice
We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.
Catalyze alignment in the field
We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.
Narrative is a strategy towards an end; a tool for restructuring the way people feel, think and respond to the world.
The latest // Blog
Narrative change: A working definition (and some related terms)
Narrative Initiative has been gathering up different ways people talk about narrative change, how it’s structured, and how it moves in the world. As our staff engage partners and practitioners, we’ve found it helpful to highlight existing terms in use and offer shared terminology where we identify gaps.
Learn with us // Resources
Toward New Gravity
In early February 2017, we set out on a listening tour of over 100 experts, innovators and visionaries from a range of disciplines and communities that intervene at the intersection (and sometimes at the edges) of social justice and narrative change. We heard audacious wish lists and inspiring best practices…
We agree, the term “narrative” is tossed around a lot.