Narrative Initiative - homepage photogrid

Making equity and social justice common sense.

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Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.

We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.

What we do:

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Build network infrastructure

We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.

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Improve narrative change practice

We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.

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Catalyze alignment in the field

We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.

Narrative change is about shifting paradigms and discourse over time.

Sally Kohn
Toward New Gravity
People gathered at sunset. Narrative organizing. Photo by Rita Vicari, Unsplash.

Narrative Organizing: How we shift power towards justice

Narrative organizing is the act of building, creating and using narrative to shift power towards justice, equity and democracy. Here we look at why we connect narrative to organizing. We will describe narrative organizing and highlight some of the practices and skills we have found necessary to do narrative organizing.

Terms of Abuse: White Supremacy, Structural Racism and White Nationalism

Scot Nakagawa guides us through the cultural and legal systems of white supremacy, structural racism...

Systems Language for Narrative Power

Our systems language too often disempowers people. Putting people into systems stories as proactive agents...

Toward New Gravity

As a new organization devoted to connecting and supporting the emergent field of narrative change, we interviewed more than 100 thought leaders in the field. This report captures some of what we learned.

Building Narrative Infrastructure in Minnesota

A report on Narrative Initiative’s state strategy to support emergent narrative change infrastructure in Minnesota that includes what we learned as well as recommendations for practitioners and funders.

Rapid Response Worksheet

This worksheet provides a strategic communications framework for advancing narrative strategy in the face of a crisis or other breaking news development.

We agree, the term “narrative” is tossed around a lot.

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