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Making equity and social justice common sense.

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Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.

We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.

How we do our work:

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Build network infrastructure

We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.

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Improve narrative change practice

We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.

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Catalyze alignment in the field

We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.

The work of systems change involves seeing systemically—looking at the elements, interconnections, and wider purposes of systems—and acting systemically.

Ella Saltmarshe, The Comms Lab
Narrative Initiative

Explanation and the “How” of a Narrative

We recently spoke with Julie Sweetland, Senior Advisor at FrameWorks Institute, about Unleashing the Power of How: An Explanation Declaration. Released in March as part of FrameWorks Institute’s 20th anniversary, the Explanation Declaration asks communicators to help people understand the “how” behind issues and see that how as a critical part of engaging and empowering…

Flooding the channels: Information abundance and narrative change

Is there a conflict between how (and how fast) modern communications platforms are used and...

Narrative research: Access, methods and pathways to a stronger field

Successful narrative change projects require practitioners to know what strategies work. When to use them....

Toward New Gravity

As a new organization devoted to connecting and supporting the emergent field of narrative change, we interviewed more than 100 thought leaders in the field. This report captures some of what we learned.

Building Narrative Infrastructure in Minnesota

A report on Narrative Initiative’s state strategy to support emergent narrative change infrastructure in Minnesota that includes what we learned as well as recommendations for practitioners and funders.

Rapid Response Worksheet

This worksheet provides a strategic communications framework for advancing narrative strategy in the face of a crisis or other breaking news development.

We agree, the term “narrative” is tossed around a lot.

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