Making equity and social justice common sense.
Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.
We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.
How we do our work:
Build network infrastructure
We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.
Improve narrative change practice
We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.
Catalyze alignment in the field
We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.
Narrative change is about shifting paradigms and discourse over time.
The latest // Blog
Successful narrative change projects require practitioners to know what strategies work. When to use them. Who their audience is. That takes research and data analysis, message testing and training. It means sharing what we learn with partners both old and new. It also means breaking down silos and pushing the capacity to test, analyze and…
A recent investigation by partners at Spitfire Strategies explores traditional and emergent research methods used...
Learn with us // Resources
As a new organization devoted to connecting and supporting the emergent field of narrative change, we interviewed more than 100 thought leaders in the field. This report captures some of what we learned.
A report on Narrative Initiative’s state strategy to support emergent narrative change infrastructure in Minnesota that includes what we learned as well as recommendations for practitioners and funders.
This worksheet provides a strategic communications framework for advancing narrative strategy in the face of a crisis or other breaking news development.
We agree, the term “narrative” is tossed around a lot.