Making equity and social justice common sense.
Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.
We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.
How we do our work:
Build network infrastructure
We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.
Improve narrative change practice
We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.
Catalyze alignment in the field
We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.
Narrative change is about shifting paradigms and discourse over time.
The latest // Blog
The state of narrative change research methodology
A recent investigation by partners at Spitfire Strategies explores traditional and emergent research methods used...
Decoding Narrative Technology
Narrative tech: What is it? What do we have? What do we need? And why...
Learn with us // Resources
We agree, the term “narrative” is tossed around a lot.
Narrative research: Access, methods and pathways to a stronger field
Successful narrative change projects require practitioners to know what strategies work. When to use them. Who their audience is. That takes research and data analysis, message testing and training. It means sharing what we learn with partners both old and new. It also means breaking down silos and pushing the capacity to test, analyze and…