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Making equity and social justice common sense.

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Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.

We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.

How we do our work:

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Build network infrastructure

We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.

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Improve narrative change practice

We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.

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Catalyze alignment in the field

We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.

Narrative Power is the ability to change the norms and rules our society lives by. 

Rashad Robinson, Color of Change

Narrative change: A working definition (and some related terms)

Narrative Initiative has been gathering up different ways people talk about narrative change, how it’s structured, and how it moves in the world. As our staff engage partners and practitioners, we’ve found it helpful to highlight existing terms in use and offer shared terminology where we identify gaps.

Toward New Gravity Today

Welcome the Narrative Initiative’s New Advisory Board Members

Toward New Gravity

In early February 2017, we set out on a listening tour of over 100 experts, innovators and visionaries from a range of disciplines and communities that intervene at the intersection (and sometimes at the edges) of social justice and narrative change. We heard audacious wish lists and inspiring best practices…

Toward New Gravity

We agree, the term “narrative” is tossed around a lot.

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