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Creating narrative power for long term equity and justice.

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Narrative Initiative weaves the power of narrative with other social justice strategies to achieve long term equity.

We maximize opportunities to nourish and grow narrative power, equip narrative changemakers, and bond communities to pursue long-term progress for social justice.

What we do:

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Build network infrastructure

We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.

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Improve narrative change practice

We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.

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Catalyze alignment in the field

We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.

The work of systems change involves seeing systemically—looking at the elements, interconnections, and wider purposes of systems—and acting systemically.

Ella Saltmarshe, The Comms Lab

I Just Want to Be Seen

Roula AbiSamra excavates the trauma of her losses as a brown child of the Middle East in the American South.

Messaging vs. Narrative

A guide to the differences between messaging and narrative and how to incorporate both into...

Navigating 2022: Ideas, reports, and resources for narrative changemakers

If you’re navigating narrative change in 2022 we’ve gathered a set of recent reports and...

Toward New Gravity

As a new organization devoted to connecting and supporting the emergent field of narrative change, we interviewed more than 100 thought leaders in the field. This report captures some of what we learned.

Building Narrative Infrastructure in Minnesota

A report on Narrative Initiative’s state strategy to support emergent narrative change infrastructure in Minnesota that includes what we learned as well as recommendations for practitioners and funders.

Rapid Response Worksheet

This worksheet provides a strategic communications framework for advancing narrative strategy in the face of a crisis or other breaking news development.

We agree, the term “narrative” is tossed around a lot.

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