Making equity and social justice common sense.
Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.
We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.
What we do:
Build network infrastructure
We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.
Improve narrative change practice
We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.
Catalyze alignment in the field
We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.
Narrative change is about shifting paradigms and discourse over time.
The latest // Blog
Four Baskets: Necessary capacities for narrative change
The Four Baskets hold capacities and processes needed to create, implement and continually strengthen narrative change projects. As they are filled, the Four Baskets (Create, Translate, Deploy and Observe Together) provide campaigners, communicators and leaders with a framework for doing narrative change.
Waves: A model for deep narrative change
Waves is both a simple illustration and a model that unpacks the complex relationship between...
Learn with us // Resources
We agree, the term “narrative” is tossed around a lot.
Constructing Gravity: Frameworks and tools for narrative change
Constructing Gravity is a series of Narrative Initiative articles sharing resources, tools and opportunities for...