Creating narrative power for long term equity and justice.
Narrative Initiative weaves the power of narrative with other social justice strategies to achieve long term equity.
We maximize opportunities to nourish and grow narrative power, equip narrative changemakers, and bond communities to pursue long-term progress for social justice.
What we do:
Build network infrastructure
We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.
Improve narrative change practice
We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.
Catalyze alignment in the field
We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.
We will not make significant change without building all three kinds of narrative power, hopefully operating in concert with each other for maximum impact. Our audiences should not be able to go anywhere without encountering our ideas and stories. That kind of saturation, combined with clear paths to action, will change the environment and make more ambitious policy achievable and enduring.
The latest // Blog
Innovations in Disaster Response After the Almeda Fire
Wildfires across the West Coast have become more severe in the ongoing climate crisis. Half of California’s 20 deadliest wildfires ever recorded occurred in the last two decades and among these, five of the six largest wildfires occurred throughout the 2020 wildfire season alone. I was in Oakland at the time, living under prolonged exposure…
Learn with us // Resources
We agree, the term “narrative” is tossed around a lot.
From Rural America with Love
Three weeks ago, the usually remote Narrative Initiative team convened in Minneapolis for the inaugural…