// Posts by Rachel Weidinger
Narrative organizing is the act of building, creating and using narrative to shift power towards justice, equity and democracy. Here we look at why we connect narrative to organizing. We will describe narrative organizing and highlight some of the practices and skills we have found necessary to do narrative organizing.
Polyvocality is the power of many voices to shift and sustain narrative change. Polyvocality can shape culture, politics and society.
The Four Baskets hold capacities and processes needed to create, implement and continually strengthen narrative change projects. As they are filled, the Four Baskets (Create, Translate, Deploy and Observe Together) provide campaigners, communicators and leaders with a framework for doing narrative change.
Successful narrative change projects require practitioners to know what strategies work. When to use them. Who their audience is. That takes research and data analysis, message testing and training. It means sharing what we learn with partners both old and new. It also means breaking down silos and pushing the capacity to test, analyze and…
A recent investigation by partners at Spitfire Strategies explores traditional and emergent research methods used to determine openings and trends in narrative change. We are excited to share recent findings of interviews and exploration into narrative research methodologies.