// Posts by Rachel Weidinger

Narrative research: Access, methods and pathways to a stronger field

Successful narrative change projects require practitioners to know what strategies work. When to use them. Who their audience is. That takes research and data analysis, message testing and training. It means sharing what we learn with partners both old and new. It also means breaking down silos and pushing the capacity to test, analyze and…

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The state of narrative change research methodology

A recent investigation by partners at Spitfire Strategies explores traditional and emergent research methods used to determine openings and trends in narrative change. We are excited to share recent findings of interviews and exploration into narrative research methodologies.

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