// Posts by Rachel Weidinger

People gathered at sunset. Narrative organizing. Photo by Rita Vicari, Unsplash.

Narrative Organizing: How we shift power towards justice

Narrative organizing is the act of building, creating and using narrative to shift power towards justice, equity and democracy. Here we look at why we connect narrative to organizing. We will describe narrative organizing and highlight some of the practices and skills we have found necessary to do narrative organizing.

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Polyvocality represented by a collage of images showing people speaking out and making their voice heard.

Polyvocal narrative strategy: Turning many voices into durable change

Polyvocality is the power of many voices to shift and sustain narrative change. Polyvocality can shape culture, politics and society.

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Four Baskets identifies and explains the capacities needed for narrative change projects: Create, translate, deploy and observe together.

Four Baskets: Necessary capacities for narrative change

The Four Baskets hold capacities and processes needed to create, implement and continually strengthen narrative change projects. As they are filled, the Four Baskets (Create, Translate, Deploy and Observe Together) provide campaigners, communicators and leaders with a framework for doing narrative change.

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Narrative research: Access, methods and pathways to a stronger field

Successful narrative change projects require practitioners to know what strategies work. When to use them. Who their audience is. That takes research and data analysis, message testing and training. It means sharing what we learn with partners both old and new. It also means breaking down silos and pushing the capacity to test, analyze and…

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The state of narrative change research methodology

A recent investigation by partners at Spitfire Strategies explores traditional and emergent research methods used to determine openings and trends in narrative change. We are excited to share recent findings of interviews and exploration into narrative research methodologies.

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