// Topic: Strategy
Principles for Reframing the National Security Narrative
The idea behind narrative principles is to equip as many narrators as possible to frame their
messages in a way that, over time, will shift the public’s assumptions and understanding about
a field of discourse—in this case, the discourse around national security. To equip the largest
possible group of narrators, we try to minimize specific content in favor of principles articulated
in broad terms of values and vision. This allows narrators to apply the principles over a broad
range of fields and contexts, and thereby reinforce and amplify the narrative change work of
partners narrating in other arenas.
Narratives of the Future Worksheet
This worksheet surfaces preferred futures and the narratives that can support them. While this worksheet can be used individually or at an organization, we contend that futures exercises are most effective when used by groups or coalitions in existing relationship, or by those who wish to embark on a shared project together.
At the Intersection of Power and Hope: Narrative Change In Minnesota
How can we create strong coalitions and local ecosystems to change the narrative? Dave Mann from Grassroots Policy Project offers insights based on his experience with groups in Minnesota over the last 16 years.
A Narrative of Rural Abundance: A Case Study of Land Stewardship Project’s Narrative Strategy
How can organizations undertake a member-driven process to craft new narratives? This case study from Grassroots Policy Project looks at the process they led with Land Stewardship Project in Minnesota.
Four Baskets Self Assessment
The four baskets framework is designed to help practitioners consider different elements of a successful narrative change effort. This self-assessment can be used to reflect on work you’ve already got under way or to start planning a new project.
Four Baskets Field Guide For Narrative Change Practice
How do we conduct effective narrative change efforts? The Four Baskets Framework lays out four essential elements of successful narrative strategies.
Access to Medicines: A podcast from Brave New Words
Access to Medicines examines how audacious organizing and morally-centered messaging helped fight the HIV/AIDs epidemic and can help fight pharma now.
Taller de un día: usar narrativas para construir nuestro poder
El currículo de este taller se enfoca en formar poder narrativo, combinando estrategias de narrativa con trabajo de coalición y de campaña, e integrando trabajo organizativo y comunicaciones estratégicas.
Daylong Training: Using Narrative to Build Our Power
This Daylong Training curriculum focuses on building narrative power, weaving narrative strategies into campaign and coalitional work, and integrating organizing and strategic communications.
Desarrollo de comunicaciones integradas y estrategicas
Esta guía de dos paginas les puede servir para entender mejor como desarrollar e implementar su trabajo de comunicaciones estragica.