Integrated strategic communications is crucial to any narrative shift strategy. This 2-page guide to will help develop communications across all planning.
Use this worksheet to help ensure that issue campaigns have a strategic, nimble, long-term vision (and a plan to accompany the vision). This helps integrate communications and organizing to support long-term narrative strategies.
Learn how the De-Escalate Washington coalition spoke openly about race, centered those affected by police violence, and inoculated against scare tactics.
Explore how the Together For Yes coalition broached an untouchable topic by listening closely to their audiences and rewriting how we talk about abortion.
Go behind the scenes with Anat Shenker-Osorio to understand how Jacinda Ardern defied certain conventions to deliver an unexpected win.
How a coalition of Minnesota grassroots and labor groups used research to create a narrative that speaks to race and class concerns.