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Let’s Do This: A podcast from Brave New Words

This episode of Brave New Words looks at how Jacinda Ardern and New Zealand’s Labour Party defied certain campaigning conventions to deliver an unexpected win that made her the world’s youngest woman head of state.

Go behind the scenes with Anat Shenker-Osorio to understand how Jacinda Ardern led Labour to victory after the resignation of the party’s previous leader. Ardern bucked conventional wisdom to run an unapologetically aspirational campaign.

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories. From electing the dynamic Jacinda Ardern Prime Minister of New Zealand, to repealing a national ban on abortion in Ireland, to beating back right-wing race baiting in Minnesota, Anat and her guests explore what made it possible to engage the base, persuade the middle, send the naysayers packing, and win.

Brave New Words is made possible through support from Narrative Initiative. Learn more, listen and subscribe at BraveNewWordsPod.com.

Resource Metadata


  • Creating Narrative
  • Deploying Narrative


  • Case Study


Produced by

  • Brave New Words

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