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Integrated and Strategic Communications Development

Integrated strategic communications is crucial to any narrative shift strategy. Use this two-page primer to better understand how to develop and use communications that show up across all of your vision, analysis, strategy, planning, evaluation and decision‐making processes.

This document was created by JaNaé Bates at ISAIAH as part of a daylong training. It’s meant to help guide organizations through the key questions to ask as you’re integrating communications into your work.

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  • Deploying Narrative


  • Guide

Related Narrative Initiative Project


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Related Resources

Daylong Training: Using Narrative to Build Our Power

This Daylong Training curriculum focuses on building narrative power, weaving narrative strategies into campaign and coalitional work, and integrating organizing and strategic communications.

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