// Resource

Who-What-How: Narrative Strategy for Issue Campaigns

Use this worksheet to help ensure that issue campaigns have a strategic, nimble, long-term vision (and a plan to accompany the vision). This helps integrate communications and organizing to support long-term narrative strategies.

Resource Metadata


  • Deploying Narrative


  • Worksheet

Related Narrative Initiative Project


Produced by

  • Narrative Initiative

Related Resources

Rapid Response: Tools and Techniques for Seizing the Moment and Driving Your Narrative

This training offers a strategic communications framework for advancing narrative strategy when rapid response is required.

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