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Talking About Three Different Kinds of Racism

How should advocates for justice and equity talk about race? This memo provides clues to use.

In this memo, Our Story’s Richard Kirsch provides message guidance (including sample messages) for engaging three different kinds of racism: strategic racism, racial disparities, and structural racism. The goal of such communications efforts, Kirsch argues, is to reach both racial justice advocates as well as people who support progressive policies on some issues, but who are also susceptible to dog whistle appeals or who have difficulty understanding why racial disparities continue to exist.

To learn more, visit Our Story’s website.


Resource Metadata


  • Creating Narrative


  • Guide


Produced by

  • Our Story

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