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Best Practices for Writing Press Releases and Advisories

Strong press releases and advisories (combined with a good plan to pitch reporters, producers, and news desks) can help you move your narrative in the media. This how-to guide provides best practices by walking you through a real-life example that generated positive press coverage and advanced a values-based narrative through earned media. Created by Hattaway Communications and Narrative Initiative.

Resource Metadata


  • Deploying Narrative


  • Guide

Related Narrative Initiative Project


Produced by

  • Hattaway Communications
  • Narrative Initiative

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