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Audience Identification Worksheet

Your narrative change project must reach and audience to have an impact. That audience should be made up of people who are willing and open to spreading your message to others in an effort to rally support for the change you seek. Use this worksheet to help identify and reach one or more specific audiences so that your narrative change project (like an op-ed, social media campaign, podcast or news article) can have the greatest impact.

Resource Metadata


  • Deploying Narrative
  • Narrative Change 101


  • Worksheet


Produced by

  • Narrative Initiative

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