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Newspaper headline about US Capitol attacks. Jan 7, 2021. Photo by little plant on Unsplash.

Narrative change happens fast

Narrative change happens fast in times of crisis and national trauma. We look at how the “terrorist” stories of this past week (and the weeks and months after 9/11) shift American life and how Arnold Schwarzenegger’s video message puts a new “story of us” into the narrative.

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Rinku Sen named Executive Director of Narrative Initiative

Rinku Sen succeeds founding Executive Director Jee Kim to help the social sector harness the power of narrative to make progress towards a more equitable and socially just world.

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Polyvocality represented by a collage of images showing people speaking out and making their voice heard.

Polyvocal narrative strategy: Turning many voices into durable change

Polyvocality is the power of many voices to shift and sustain narrative change. Polyvocality can shape culture, politics and society.

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Narrative Initiative

Thinking with our eyes: Understanding the power of visual narrative

We think with our eyes. Here, Liz Banse of Resource Media shares case studies show how visual narrative strategies move people with photos, video and more.

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Read about futures, narrative and power

Our futures now: Turning imagination into narrative power

Narrative Initiative connects futures and narrative to create power. This article describes why futures are important to narrative projects and how to use futures in your work.

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Four Baskets identifies and explains the capacities needed for narrative change projects: Create, translate, deploy and observe together.

Four Baskets: Necessary capacities for narrative change

The Four Baskets hold capacities and processes needed to create, implement and continually strengthen narrative change projects. As they are filled, the Four Baskets (Create, Translate, Deploy and Observe Together) provide campaigners, communicators and leaders with a framework for doing narrative change.

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Waves: A model for deep narrative change

Waves is both a simple illustration and a model that unpacks the complex relationship between values, narratives and stories.

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Constructing Gravity hero image

Constructing Gravity: Frameworks and tools for narrative change

Constructing Gravity is a series of Narrative Initiative articles sharing resources, tools and opportunities for reflecting on how to create, deploy, measure and improve narrative change.

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Artwork on a building in Shiprock, New Mexico.

Reclaiming Native Truth: Narrative research and making Native Americans visible

Leah Salgado of IllumiNative on how narrative research maps a path to visibility and power while also supporting responses to COVID-19.

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Photo of graffiti asking What Now?

Narrative and COVID-19: Resources and reading lists

The Coronavirus pandemic is shaping (and being shaped by) narratives. These articles, essays, ideas and research offer guidance and insights into narrative change strategy in the context of COVID-19.

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