// Posts by Narrative Initiative

Narrative research: Access, methods and pathways to a stronger field

Successful narrative change projects require practitioners to know what strategies work. When to use them. Who their audience is. That takes research and data analysis, message testing and training. It means sharing what we learn with partners both old and new. It also means breaking down silos and pushing the capacity to test, analyze and…

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The state of narrative change research methodology

A recent investigation by partners at Spitfire Strategies explores traditional and emergent research methods used to determine openings and trends in narrative change. We are excited to share recent findings of interviews and exploration into narrative research methodologies.

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Start Making Sense: Narrative Tech convening at Civic Hall, September 2019

Decoding Narrative Technology

Narrative tech: What is it? What do we have? What do we need? And why does it matter? Takeaways from the Start Making Sense convening in September, 2019.

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A Pre-Forum Primer: “Building a Bigger We: Narrative Change in the Digital Age”

“Building a Bigger We: Narrative Change in the Digital Age” (Sep 6, 2019) is a conversation about organizing, technology, and how conversations are shaped today.

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Beyond Neoliberalism: Narrative approach to the Next Economy

Neoliberalism is dying. What narratives can replace it?

Dominant for 40+ years, neoliberalism is dying. “Beyond Neoliberalism: A Narrative Approach” explores the narrative strategies that advance a more equal and just political economy.

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What We Learned in Minnesota

Read the Full Report: Building Narrative Infrastructure in Minnesota, August 2019

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A Big Narrative Change Reading List

A dozen recent essays, insights and reports focused on the intersection of narrative, movement power and culture change.

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Narrative Change: A Working Definition (and Some Related Terms)

Narrative Initiative has been gathering up different ways people talk about narrative change, how it’s structured, and how it moves in the world. As our staff engage partners and practitioners, we’ve found it helpful to highlight existing terms in use and offer shared terminology where we identify gaps.

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Toward New Gravity Today

Recapping, and reflecting on, what over 100 changemakers told us about narrative change. The human impulse–no, necessity–to make sense of the world, to justify values and bolster beliefs, is innate and immutable. Two years ago, the Narrative Initiative (NI) team interviewed over 100 people working in and around narrative change. We spoke to campaigners and…

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Welcome the Narrative Initiative’s New Advisory Board Members

We’re excited to introduce you to the Narrative Initiative’s Advisory Board. Each of these people inspires us daily with their deep experience and innovative ideas. Collectively, it’s a diverse group working in advocacy, storytelling, strategic communications, nonprofit leadership, law, academics and other fields. We also want to thank outgoing Advisory Board members: Elizabeth Cahill, Ben…

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