// Posts by Narrative Initiative

A man dressed in black walking in front of a wall covered with lighted circles.Photo by tam wai on Unsplash.

Who are you talking to? The audience of an op-ed

Audience identification and communication are essential to narrative change projects. Here we dig into finding and reaching an audience for op-eds.

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Turning collective grief into collective power

On February 24, 2021, we gathered a group of activists, healers and storytellers to speak with us about creating collective power from this long period of national and global grief.

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Rinku Sen named Executive Director of Narrative Initiative

Rinku Sen succeeds founding Executive Director Jee Kim to help the social sector harness the power of narrative to make progress towards a more equitable and socially just world.

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Waves: A model for deep narrative change

Waves is both a simple illustration and a model that unpacks the complex relationship between values, narratives and stories.

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Constructing Gravity: Frameworks and tools for narrative change

Constructing Gravity is a series of Narrative Initiative articles sharing resources, tools and opportunities for reflecting on how to create, deploy, measure and improve narrative change.

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Transition at Narrative Initiative

It’s a time of transition at Narrative Initiative. Here’s an update from Jee Kim and the Narrative Initiative advisory board.

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Narrative change in 2019

Deep narratives are built upon deep connections between people. Narrative is a thing (and narrative change is a practice). Deep narrative change needs deep values. Narrative Initiative exists to catalyze durable narrative change so we may make equity and justice common sense. We do that by connecting people and organizations, amplifying promising methods and novel…

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A Big Narrative Change Reading List

A dozen recent essays, insights and reports focused on the intersection of narrative, movement power and culture change.

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Narrative Change: A Working Definition (and Some Related Terms)

Narrative Initiative has been gathering up different ways people talk about narrative change, how it’s structured, and how it moves in the world. As our staff engage partners and practitioners, we’ve found it helpful to highlight existing terms in use and offer shared terminology where we identify gaps.

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Toward New Gravity Today

Recapping, and reflecting on, what over 100 changemakers told us about narrative change. The human impulse–no, necessity–to make sense of the world, to justify values and bolster beliefs, is innate and immutable. Two years ago, the Narrative Initiative (NI) team interviewed over 100 people working in and around narrative change. We spoke to campaigners and…

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