Principles for Reframing the National Security Narrative

The idea behind narrative principles is to equip as many narrators as possible to frame their
messages in a way that, over time, will shift the public’s assumptions and understanding about
a field of discourse—in this case, the discourse around national security. To equip the largest
possible group of narrators, we try to minimize specific content in favor of principles articulated
in broad terms of values and vision. This allows narrators to apply the principles over a broad
range of fields and contexts, and thereby reinforce and amplify the narrative change work of
partners narrating in other arenas.

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Dimensiones del poder de gobernar

El poder de gobernar permite a lideres o movimientos sostener cambio. ¿Pero que es el poder de gobernar? Este diagrama destaca tres aspectos del poder que organizaciones deberían considerar para diseñar estrategias de construcción de poder.

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Dimensions of Governing Power

Governing power allows leaders or a movement to sustain change. But what is governing power? This diagram outlines three aspects of power for organizations to consider as they develop power-building strategies.

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