Understanding Narrative Research Methodologies
Research is a required tool for effective narrative change. Nevertheless, it can be challenging for frontline practitioners to know which research methods will best help them meet their goals, needs—and their budgets.
The narrative change field is informed by an array of multidisciplinary approaches that have been honed over decades to craft narratives, test messages, landscape the narrative environment, and measure narrative change efforts.
To make managing narrative change strategy easier and more effective, Narrative Initiative, in conversation with narrative change practitioners, is exploring how different research practices inform narrative strategies. We’ll also identify opportunities for greater collaboration and transparency among research institutions in the field.
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What research methodologies are currently being used by narrative change practitioners? How could we work together to strengthen our approach to research and empirically grounded practice? Watch this webinar for key insights based on our narrative change research field survey.
The narrative change field is informed by an array of multidisciplinary approaches to craft narratives, test messages, landscape the narrative environment, and measure narrative change efforts. Our field guide presents a map to a number of traditional and emergent research practices in this space.