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Catalyzing Narrative Change in States

In early 2017, Narrative Initiative identified a critical need and number of promising efforts to deploy narrative strategies in the face of authoritarian populism across the country. Narrative Initiative identified states as an important context for testing narrative strategies that could bridge short-term interventions with long-term goals, and began work in Minnesota in late 2017.

Narrative Initiative provided trainings and workshops that increased the capacity of key organizations working in coalition to deploy narrative change strategies in their respective communities. We also supported the creation of a “narrative nervous system,” a set of channels for practitioners to share, align, and coordinate action. Our work with organizations in Minnesota enabled and empowered both individual organizations and the coalition as a whole to experiment with and adopt narrative change practices more regularly, “positioned Minnesota for a wave of policy advocacy” as one practitioner put it, and reinforced the idea that narrative change is a long-term power-building strategy.

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Related Resources

Integrated and Strategic Communications Development

Integrated strategic communications is crucial to any narrative shift strategy. This 2-page guide to will help develop communications across all planning.

Dimensions of Governing Power

Governing power allows leaders or a movement to sustain change. But what is governing power? This diagram outlines three aspects of power for organizations to consider as they develop power-building strategies.

Hoja de ruta para integrar commmunicaciones en sus organizaciones

Esta guia ofrece una ayuda para integrar communicaciones y trabajo organizativo para poder comunicar de manera estrategica y mover narrativas en todos los aspectos de su trabajo.

Values-Based Organizing

The values-based organizing worksheet provides a framework for grounding our organizing in our collective aspirations, not just the systems we’re fighting against.

Roadmap to Integrated Organizational Communications

The roadmap worksheet helps integrate communications and organizing so you can communicate strategically and move narratives in all aspects of your work.

Rapid Response: Tools and Techniques for Seizing the Moment and Driving Your Narrative

This training offers a strategic communications framework for advancing narrative strategy when rapid response is required.

Developing Your Organizational Voice Worksheet

The Developing Your Organizational Voice worksheet helps organizations record the voice and values of members, supporters and the communities in which they are rooted.

Who-What-How: Narrative Strategy for Issue Campaigns

Use this worksheet to help ensure that issue campaigns have a strategic, nimble, long-term vision (and a plan to accompany the vision). This helps integrate communications and organizing to support long-term narrative strategies.

Quién-Qué-Cómo: hoja de trabajo para desarrollar estrategias de narrativa para campañas temáticas

Esta hoja de trabajo es útil para asegurarse que las campanas temáticas tengan una visión estratégica, adaptable, a largo plazo (y un plan para acompañar su visión).

Building Narrative Infrastructure in Minnesota

A report on Narrative Initiative’s state strategy to support emergent narrative change infrastructure in Minnesota that includes what we learned as well as recommendations for practitioners and funders.