Deploying Narrative Archives - Narrative Initiative

Word Force Messaging Worksheet

By Ted Fickes | July 27, 2022

This worksheet is a tool to help you identify messages for your op-ed that support your long term narrative goals. It is meant to be a guide; feel free to adapt. We have provided an example to illustrate how to use this guide.

Audience Identification Worksheet

By Ted Fickes | April 21, 2022

Worksheet

Use this worksheet to help you identify and reach the right audience for narrative change projects like op-eds, social media campaigns and more.

Using Social Media for Narrative Change

By Narrative Initiative | September 4, 2019

Training

Today’s narrative landscape is shaped in large part by conversations happening on social media. This training offers tips for using Twitter and Facebook to effectively move your narrative on social media.

Access to Medicines: A podcast from Brave New Words

By Ted Fickes | September 1, 2019

Case Study

Access to Medicines examines how audacious organizing and morally-centered messaging helped fight the HIV/AIDs epidemic and can help fight pharma now.

Dimensiones del poder de gobernar

By Ted Fickes | August 30, 2019

Guide

El poder de gobernar permite a lideres o movimientos sostener cambio. ¿Pero que es el poder de gobernar? Este diagrama destaca tres aspectos del poder que organizaciones deberían considerar para diseñar estrategias de construcción de poder.

Desarrollo de comunicaciones integradas y estrategicas

By Ted Fickes | August 26, 2019

Guide

Esta guía de dos paginas les puede servir para entender mejor como desarrollar e implementar su trabajo de comunicaciones estragica.

Organizarse con base en sus valores

By Ted Fickes | August 26, 2019

Worksheet

Esta guía proporciona un modelo alternativo que nos requiere anclar nuestro trabajo de movilización en nuestras valores y aspiraciones colectivas.

Integrated and Strategic Communications Development

By Ted Fickes | August 26, 2019

Guide

Integrated strategic communications is crucial to any narrative shift strategy. This 2-page guide to will help develop communications across all planning.

Dimensions of Governing Power

By Ted Fickes | August 26, 2019

Guide

Governing power allows leaders or a movement to sustain change. But what is governing power? This diagram outlines three aspects of power for organizations to consider as they develop power-building strategies.

Values-Based Organizing

By Ted Fickes | August 26, 2019

Worksheet

The values-based organizing worksheet provides a framework for grounding our organizing in our collective aspirations, not just the systems we’re fighting against.