Principles for Reframing the National Security Narrative
The idea behind narrative principles is to equip as many narrators as possible to frame their
messages in a way that, over time, will shift the public’s assumptions and understanding about
a field of discourse—in this case, the discourse around national security. To equip the largest
possible group of narrators, we try to minimize specific content in favor of principles articulated
in broad terms of values and vision. This allows narrators to apply the principles over a broad
range of fields and contexts, and thereby reinforce and amplify the narrative change work of
partners narrating in other arenas.
Transforming Narrative Waters: Growing the practice of deep narrative change in the UK
Narratives of the Future Worksheet
This worksheet surfaces preferred futures and the narratives that can support them. While this worksheet can be used individually or at an organization, we contend that futures exercises are most effective when used by groups or coalitions in existing relationship, or by those who wish to embark on a shared project together.
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A Narrative of Rural Abundance: A Case Study of Land Stewardship Project’s Narrative Strategy
How can organizations undertake a member-driven process to craft new narratives? This case study from Grassroots Policy Project looks at the process they led with Land Stewardship Project in Minnesota.
Read MoreAccess to Medicines: A podcast from Brave New Words
Access to Medicines examines how audacious organizing and morally-centered messaging helped fight the HIV/AIDs epidemic and can help fight pharma now.
Read MoreDeveloping Your Organizational Voice Worksheet
Quién-Qué-Cómo: hoja de trabajo para desarrollar estrategias de narrativa para campañas temáticas
People Seeking Asylum: A podcast from Brave New Words
People seeking asylum unpacks how human rights advocates applied research findings to swing public opinion and win campaigns against offshore detention.
Read MorePolice Reform: A podcast from Brave New Words
Learn how the De-Escalate Washington coalition spoke openly about race, centered those affected by police violence, and inoculated against scare tactics.
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