Principles for Reframing the National Security Narrative

The idea behind narrative principles is to equip as many narrators as possible to frame their
messages in a way that, over time, will shift the public’s assumptions and understanding about
a field of discourse—in this case, the discourse around national security. To equip the largest
possible group of narrators, we try to minimize specific content in favor of principles articulated
in broad terms of values and vision. This allows narrators to apply the principles over a broad
range of fields and contexts, and thereby reinforce and amplify the narrative change work of
partners narrating in other arenas.

Read More

Narratives of the Future Worksheet

This worksheet surfaces preferred futures and the narratives that can support them. While this worksheet can be used individually or at an organization, we contend that futures exercises are most effective when used by groups or coalitions in existing relationship, or by those who wish to embark on a shared project together.

Read More

Toward New Gravity

As a new organization devoted to connecting and supporting the emergent field of narrative change, we interviewed more than 100 thought leaders in the field. This report captures some of what we learned.

Read More