Narrative Initiative catalyzes durable narrative change in order to make equity and social justice common sense.
We make connections between people and organizations, amplify the best tools and methodologies from an emerging field, and activate new collaborations that lead to greater alignment.
How we do our work:
Build network infrastructure
We make connections between people and organizations working across narrative change disciplines. This network, spanning issues and geographies, provides infrastructure for an emerging field and creates space for collaboration.
Improve narrative change practice
We amplify useful tools and methodologies from the narrative change field, making promising interventions visible to a larger group of practitioners and building skills across disciplines.
Catalyze alignment in the field
We organize strategy labs, conduct landscape assessments, and explore opportunities for greater alignment among organizations, sectors and movements in order to advance deep narrative shifts.
Narrative is a strategy towards an end; a tool for restructuring the way people feel, think and respond to the world.
The latest // Blog
Leah Salgado of IllumiNative on how narrative research maps a path to visibility and power while also supporting responses to COVID-19.
The Coronavirus pandemic is shaping (and being shaped by) narratives. These articles, essays, ideas and...
We agree, the term “narrative” is tossed around a lot.