Our Approach
We partner with movements to build narrative power.
How We Work
Shifting the values and beliefs underlying our politics, economics, cultures and media is crucial to a democracy built on equity and justice. At Narrative Initiative, we focus on movements crafting narrative strategy that can influence all of these arenas of life. We choose projects that have the potential to move big ideas and connect communities and people in new, unexpected, and impactful ways.
WE RECRUIT
GREAT CHANGEMAKERS
We gather social justice leaders across fields by offering programs and projects for starting or deepening narrative practice.
WE DEVELOP PRACTITIONER LEADERSHIP
We study current and historic narrative change efforts. We consider their relationships to social movements, their tactics and approaches, to build leadership internally and among peers.
WE HELP CRAFT AND SUPPORT NARRATIVE INTERVENTIONS
We lean into the power of connection, interdependence, and shared stakes with communities across racial, class, gender, ability and other boundaries.
The Field
To organize narrative is to organize meaning. The narrative change field spans strategic communications, arts, community organizing, policy work, law, and more.
Below are two reports that provide a solid introduction to the field.