Position: Content Director
Reports to: Executive Director
Salary: $125,000, Full time, Exempt
We look forward to receiving your application as soon as possible, as we will be reviewing applications on a rolling basis. The deadline to apply for this position is November 15, 2021.
Who We Are
Narrative Initiative weaves the power of narrative with other social justice strategies to achieve long term equity. We maximize opportunities to nourish and grow narrative power, equip narrative changemakers, and bond communities to pursue long-term progress for social justice. We engage the trees to serve the forest, working with community leaders who are committed to meeting the moment with an eye towards a bigger vision for durable social and racial justice created by bonding our communities and linking our fates.
We believe people have the right to shape the narratives that impact our lives. We believe that serving the collective good and transforming exclusionary narratives requires authentic listening, two-way communications, and respect for many voices, perspectives and experiences. We believe in building collective strength by sharing resources, knowledge, and power. We believe that narrative, when combined with organizing and action, will shift political, cultural, and economic power relations to improve our lives and help our communities thrive.
Creating and disseminating high impact content is key to Narrative Initiative’s theory of change. We are looking for a visionary and experienced Content Director to oversee our content initiatives across multiple platforms and formats. This person will be an important member of our organization’s leadership, and should be an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.
The Content Director will serve as a leader at Narrative Initiative by making connections across our programs and partnerships to generate compelling and relevant content that delivers thought leadership, engagement with target audiences, broader understanding of narrative, measurable social impact, and collaboration between narrative practitioners.
To be successful, you will need to build a comprehensive and thorough knowledge and understanding across all of Narrative Initiative’s programs and projects. You will create a strong plan and calendar to achieve targets and maximize thought leadership and content creation opportunities. You will be responsible for driving performance and top visibility.
The Content Director will report to Narrative Initiative’s Executive Director, Rinku Sen.
What You Do
Ultimately, the job of the Content Director is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive current, new, short-term and long-term opportunities to provide narrative practitioners with the tools and insights they need to succeed.
- Leading the content program area. Participation in the hiring and supervising of content/story leaders. Supervising and supporting the Managing Editor of our Word Force project, a ghostwriting service. Supervising writers, editors, and content strategists, as an arbiter of best practices in grammar, messaging, writing, visuals, regulatory compliance, and style. Maintaining regular communications with colleagues, partners, thought leaders and narrative practitioners to get their perspectives and develop thought-provoking content. Managing content partnerships - for example with publishers and other organizations.
- Providing content strategy leadership for both the organization and our changemaker partners. Develop a thought leadership and content marketing strategy that drives brand awareness, audience engagement, and opportunities for collaboration including influencer strategies. Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. Collaborating across functions to deliver an effective content marketing strategy and editorial plan/calendar to meet targets.
- Overseeing Content Production. Overseeing all of Narrative Initiative’s public-facing content production from ideation to delivery and execution, ensuring it is consistent with our brand voice, style and tone. Ensuring consistent global experience and implementing appropriate localization/translation strategies. Ensuring content adheres to accessibility guidelines and is usable for people of varying abilities and needs. Maintaining Narrative Initiative’s existing inventory of content, including our Resource Library.
- Supporting Distribution. Ensuring all content is optimized for search and user experience for all channels including website, emails, newsletters, reports, videos, webinars, infographics, blogs, and social media. Securing effective distribution of content generated from the Word Force program. Establishing workflow for requesting, creating, editing, publishing, and retiring content.
- Providing impact assessments of our content. Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handling analytics (or supervising those who do) and making recommendations based on those results. Working with owners of particular content to revise and measure goals.
Who You Are
The ideal candidate is a communications, journalism or other relevant content professional with a strong editing and writing background, excellent storytelling skills, and experience leading teams to develop content that appeals to activist and nonprofit audiences. You will have a working knowledge of impact evaluation, and a strong command of content marketing and distribution strategies. The Content Director will have a keen sense of what types of messages, stories, conversations, and engagement models make sense with different audiences, roles, and levels.
- 8-10 years of content experience, including strong strategic planning, content development, and marketing.
- Experience creating and managing high-quality content and compelling messages for different target audiences.
- The ability to think like an educator, intuitively understanding what information the audience needs to know and how they want to consume it, and an editorial mindset that seeks to understand what audiences priorities and how to meet them.
- Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
- Advanced knowledge of digital and traditional marketing, communications planning, graphic standards, and brand identity management.
- Skill using multiple channels to development objectives: client engagement, written communication, thought leadership, website, digital and social media, proposal development, public relations, market research, relationship management, and measurement and analytics, among others.
- Project management skills to manage editorial schedules and deadlines.
- Multilingual abilities (specifically Spanish) a major plus.
- Resourcefulness, creativity, and willingness to roll up your sleeves to get the job done.
- Comfort and effectiveness at leading, mentoring and inspiring diverse and dynamic colleagues and content creators to achieve stated goals and continue their development and growth.
The above statements are not intended to encompass all functions and qualifications of the position; rather, they are intended to provide a general framework of the requirements of the position. Job incumbents may be required to perform other functions not specifically addressed in this description. These include travel and extensive use of computer, keyboard and mouse.
Comprehensive benefits package that includes 100% employer-paid health, dental, and vision insurance, 3% employer match on 401k contributions, pre-tax transportation benefits, and paid holidays, vacation, sick, and volunteer time off.
Narrative Initiative is a project of New Venture Fund (NVF), a 501(c)(3) public charity that incubates new and innovative public-interest projects and grant-making programs. NVF is committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding and enables each of us to realize our potential. NVF’s work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status, and all other classifications protected by law in the locality and/or state in which you are working.
We look forward to receiving your application as soon as possible, as we will be reviewing applications on a rolling basis. The deadline to apply for this position is November 15, 2021. If you have any questions, you may reach out to the search team at firstname.lastname@example.org. Please note what position you are applying for in the subject line.