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May 31, 20226 min read
Building relationships: How to capitalize on the momentum of your op-ed
You have your argument, you’ve identified your audience, and you’ve pitched your op-ed with successful results. Now what? How do you keep...
May 5, 20224 min read
Pitch Perfect: How to place your op-ed and get it published
To harness narrative power to activate change you must have an argument to make and an audience to whom you can make it. Once you have...
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Apr 21, 20225 min read
Who are you talking to? The audience of an op-ed
The communications used for any narrative change project must have an audience. You need an audience who is open to change and willing to...
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Feb 7, 20225 min read
The Argument: How an op-ed can shift the narrative
An op-ed case study showing the why, when and how of turning a story into an argument that successfully advocates for change. “Get down...
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NI Blog
Here you will find case studies, interviews, insights, and reflections from staff.
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