#oped

May 31, 20226 min read

Building relationships: How to capitalize on the momentum of your op-ed

You have your argument, you’ve identified your audience, and you’ve pitched your op-ed with successful results. Now what? How do you keep...

May 5, 20224 min read

Pitch Perfect: How to place your op-ed and get it published

To harness narrative power to activate change you must have an argument to make and an audience to whom you can make it. Once you have...

Apr 21, 20225 min read

Who are you talking to? The audience of an op-ed

The communications used for any narrative change project must have an audience. You need an audience who is open to change and willing to...

Feb 7, 20225 min read

The Argument: How an op-ed can shift the narrative

An op-ed case study showing the why, when and how of turning a story into an argument that successfully advocates for change. “Get down...

NI Blog

Here you will find case studies, interviews, insights, and reflections from staff.