// Category: Commentary

Newspaper headline about US Capitol attacks. Jan 7, 2021. Photo by little plant on Unsplash.

Narrative change happens fast

Narrative change happens fast in times of crisis and national trauma. We look at how the “terrorist” stories of this past week (and the weeks and months after 9/11) shift American life and how Arnold Schwarzenegger’s video message puts a new “story of us” into the narrative.

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Polyvocality represented by a collage of images showing people speaking out and making their voice heard.

Polyvocal narrative strategy: Turning many voices into durable change

Polyvocality is the power of many voices to shift and sustain narrative change. Polyvocality can shape culture, politics and society.

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Narrative Initiative

Thinking with our eyes: Understanding the power of visual narrative

We think with our eyes. Here, Liz Banse of Resource Media shares case studies show how visual narrative strategies move people with photos, video and more.

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Read about futures, narrative and power

Our futures now: Turning imagination into narrative power

Narrative Initiative connects futures and narrative to create power. This article describes why futures are important to narrative projects and how to use futures in your work.

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Constructing Gravity hero image

Constructing Gravity: Frameworks and tools for narrative change

Constructing Gravity is a series of Narrative Initiative articles sharing resources, tools and opportunities for reflecting on how to create, deploy, measure and improve narrative change.

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Photo of graffiti asking What Now?

Narrative and COVID-19: Resources and reading lists

The Coronavirus pandemic is shaping (and being shaped by) narratives. These articles, essays, ideas and research offer guidance and insights into narrative change strategy in the context of COVID-19.

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Solidarity with Essential Workers by Melanie Cervantes.

Making meaning in a global pandemic

This is a moment when deep narratives are breaking down and being rebuilt. Here are four ideas for approaching narrative strategy now so that together we may weave together an equitable, healthy and just fabric – one strong enough to hold all of us.

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Narrative change in 2019

Deep narratives are built upon deep connections between people. Narrative is a thing (and narrative change is a practice). Deep narrative change needs deep values. Narrative Initiative exists to catalyze durable narrative change so we may make equity and justice common sense. We do that by connecting people and organizations, amplifying promising methods and novel…

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Flooding the channels: Information abundance and narrative change

Is there a conflict between how (and how fast) modern communications platforms are used and the long-term work of shifting deep narratives about the economy, race and social justice? The internet, global media platforms, and big data offer countless new tools to authoritarian populist leaders. Disinformation and misinformation spreads rapidly. Attention is diverted by a…

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Narrative research: Access, methods and pathways to a stronger field

Successful narrative change projects require practitioners to know what strategies work. When to use them. Who their audience is. That takes research and data analysis, message testing and training. It means sharing what we learn with partners both old and new. It also means breaking down silos and pushing the capacity to test, analyze and…

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