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Feb 287 min read
The Narrative North Star: How building alignment on a shared worldview can strengthen movements
Narrative alignment can be a force for evil, or a force for good. We see how corporations, politicians, influencers, media, and talking...


Jan 174 min read
Narrative Power in Crisis: How to Narrate Towards Action
A key element of the Trump administration's strategy is to convince the public that the MAGA movement is unstoppable. They will...


Nov 20, 20246 min read
DIY Narrative Research Methods in Narrative Organizing
Narrative research is a vital tool for any organization, foundation, coalition, or network working with frontline communities.


Oct 26, 20236 min read
Orienting Together: Mapping your Narrative Landscape
Narrative Landscaping is critical to successful narrative organizing and a great place to start.


Apr 21, 20225 min read
Who are you talking to? The audience of an op-ed
The communications used for any narrative change project must have an audience. You need an audience who is open to change and willing to...


Oct 6, 20214 min read
Narrative Organizing: How we shift power towards justice
Narrative organizing is the act of building, creating and using narrative to shift power towards justice, equity and democracy. Narrative...


May 7, 20209 min read
Narrative and COVID-19: Resources and reading lists
The Coronavirus pandemic is shaping (and being shaped by) narratives. These articles, essays, research and resources offer insights into...


Aug 22, 20195 min read
Neoliberalism is dying. What narratives can replace it?
Neoliberalism has been the dominant political and economic paradigm for the last 40 years. It has redistributed wealth and power upward,...


May 16, 20193 min read
Narrative Change: A Working Definition (and Some Related Terms)
Starting in 2016, Narrative Initiative began gathering up different ways people talk about narrative change, how it’s structured, and how...


May 14, 20195 min read
Toward New Gravity Today
Recapping, and reflecting on, what over 100 changemakers told us about narrative change. The human impulse–no, necessity– to make sense...

NI Blog
Here you will find case studies, interviews, insights, and reflections from staff.

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